Los Angeles. Tuesday, 11. October 2016. Follow the transmission of the press conference "Iconic Impulses. The BMW Group Future Experience.” in Los Angeles.


Los Angeles. THE NEXT 100 YEARS “Iconic Impulses. The BMW Group Future Experience”
Krüger: “Our long-term corporate strategy, Number ONE > NEXT, focuses firmly on the customer and the experience of sustainable premium mobility. We want to offer our customers the ultimate in emotional products and innovative services – today and in the future.” read more

The BMW Group is celebrating its centenary under the motto “THE NEXT 100 YEARS”. Future orientation and adaptability have always defined the BMW Group’s identity as a company. read more


The history of the BMW Group: 100 years of fascination for mobility.
On 7 March 2016, BMW will be celebrating 100 years of existence as a company. Over this period of time, a small aero-engine manufacturer based in the north of Munich has been transformed into a world-leading premium manufacturer of automobiles and motorcycles, as well as a provider of premium finance and mobility services. read more